Park Inn by Radisson Birmingham West, M5 J1

Birmingham Road (M5 Jct1) West Midlands B70 6RS West Bromwich United Kingdom +44 121 609 9988
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The Cadbury World voyage

Have you ever wondered what it would be like to immerse yourself into the world of Willy Wonka and Charlie and the Chocolate Factory? Visit Cadbury World to find out. No matter of age there is plenty to get excited about.

The experience takes you and your family or travel companions on a journey of chocolate heaven. The voyage starts in the Aztec Jungle and explains the origins of the cocoa bean and how it reached Europe. Visit a replica of John Cadbury’s first shop and hear his story, then learn about what is involved in the art of making chocolate including some company secrets. Get behind the world-renowned deep purple packaging and watch how products are wrapped and packed, depending on the production schedule.

The next stage of the tour takes you to the land of Cadabra for a ride in the Beanmobiles. This is one of the highlights for children as you can let your imagination go and discover the popular characters in this sweet world. Continue on to Advertising Avenue where you can re-familiarise yourself with the brand’s popular TV adverts.

Additional bonuses
Once you have finished the tour do not leave without visiting the World’s Biggest Cadbury Shop. Whether you want branded treats or handmade unique products, you will definitely want to take home some edible memories and gifts. Remember to also stop by the 4D cinema experience where chocolate comes to life. If the kids still have energy left, then there is always the outdoor African Play Area to explore.

For guaranteed entry, tickets should be booked over the phone or online, the latter includes a 5% discount on the cost. With all this temptation around you it is likely that hunger will set in. Dine at the delicious Cadbury Café or The Cabin where many dishes have the added treat of chocolate.

When staying at the Park Inn by Radisson Birmingham West, Cadbury World is a must-see attraction and is easily reached by public transport. Make sure you treat yourself and your travel companions to a day of chocolate surprises.